Website Speed Optimization Techniques — Boost Your Site's Performance

Website speed directly impacts user experience, SEO rankings, and conversion rates. A one-second delay can reduce conversions by 7%.

Why Speed Matters

• SEO — Google uses page speed as a ranking factor
• User experience — 53% of mobile users abandon sites that take over 3 seconds to load
• Conversions — faster sites generate more sales and enquiries

Key Optimisation Techniques

1. Optimise images — compress without losing quality, use modern formats like WebP
2. Enable browser caching — store static files locally for returning visitors
3. Minify CSS and JavaScript — remove unnecessary characters and whitespace
4. Use a CDN — deliver content from servers closer to your users
5. Reduce server response time — choose reliable hosting and optimise databases

Core Web Vitals

Google's Core Web Vitals measure real-world user experience:

• LCP (Largest Contentful Paint) — loading performance, should be under 2.5 seconds
• FID (First Input Delay) — interactivity, should be under 100ms
• CLS (Cumulative Layout Shift) — visual stability, should be under 0.1

We optimise every site we build to achieve excellent Core Web Vitals scores.