Typography Guide for Websites — Choose Fonts That Elevate Your Brand

Typography is one of the most important elements of web design. The right fonts make your site look professional and improve readability.

Anatomy of Great Web Typography

1. Readability — fonts must be easy to read on all screen sizes
2. Hierarchy — clear distinction between headings, subheadings, and body text
3. Pairing — complementary font combinations create visual interest
4. Performance — web fonts should load quickly without blocking content

Choosing Fonts for Your Brand

• Serif fonts (like Fraunces) — traditional, authoritative, premium
• Sans-serif fonts (like Space Grotesk) — modern, clean, approachable
• Display fonts — decorative, best used sparingly for headlines
• Monospace fonts — technical, coding, or editorial applications

Font Pairing Strategies

• Contrast pairing — pair a serif heading with a sans-serif body
• Same family — use different weights from the same font family
• Superfamily — fonts designed as a set with both serif and sans-serif versions

Technical Considerations

• Use system fonts for faster loading
• Limit to 2-3 font families per website
• Specify fallback fonts for when custom fonts fail to load
• Use font-display: swap for optimal performance
• Test on different devices and browsers

Typography on Mobile

Body text should be at least 16px on mobile devices. Line height should be 1.5-1.75 for optimal readability. Keep line length to 50-75 characters.

We select and implement typography that elevates your brand and delights your visitors.