On-Page SEO Best Practices — Optimise Every Page for Search Engines

On-page SEO refers to optimising individual web pages to rank higher and earn more relevant traffic. Here's how to optimise every page.

Title Tags

Your title tag is the most important on-page SEO element. It appears in search results and browser tabs.

• Include your primary keyword near the beginning
• Keep under 60 characters
• Make it compelling to encourage clicks
• Use unique titles for every page

Meta Descriptions

While not a direct ranking factor, meta descriptions impact click-through rates.

• Write 150-160 characters
• Include the primary keyword naturally
• Add a clear call to action
• Differentiate from competitors

Heading Structure

Use a clear hierarchy: H1 for the page title, H2 for main sections, H3 for subsections.

• Only use one H1 per page
• Include keywords in headings naturally
• Break up content with descriptive headings

Content Optimisation

• Write comprehensive content that answers user questions
• Include keywords naturally throughout
• Use bullet points and numbered lists for readability
• Add internal links to related pages
• Optimise images with descriptive alt text

URL Structure

Use clean, descriptive URLs with hyphens separating words. Avoid parameters and unnecessary numbers.

We apply these best practices to every page we build, ensuring strong SEO foundations.